A NOVELTY in our boutique!

The French fragrance house Noeme, created by Yasin Karima, a specialist in natural ingredients of Madagascar, as well as the brand’s art director and perfumer Majda Beccali, presented its debut series of 5 fragrances in Paris in May 2019. The company’s name comes from a philosophical concept that designates things that exist outside of human consciousness, which cannot be understood and comprehended – they remain a mystery. There are many hidden meanings in nature, the world around is full of mysteries that can only be perceived with the senses, understood with the heart and seen with the soul.

Noeme means the unknown, so the brand’s logo became Ouroboros — a snake biting its tail, which represents the eternal movement of time and renewal. She is also the inspiration for the creation of fragrance compositions, which are developed by Majda Bekkali herself.

The idea of creating a brand was born from Yasin Karim, whose family has been working with natural raw materials for perfumes for several generations in a row. He grew up among the plantations of ylang-ylang, cloves, vanilla and other fragrant plants and flowers, then was a supplier of organic raw materials for well-known companies in Grasse that produce fragrances.

The top of the bottle has become the hallmark of Noème Paris and distinguishes the perfume from others.

The top of the bottle is decorated with a quote by Albert Einstein “Fantasy is more important than knowledge” and has the shape of an Ouroboros, personifying infinity.

Yasin Karim followed the work of Maha Beckali, and asked her to create a perfume brand that would be able to express through fragrances all the beauty and value of fragrant components. Each composition created by Majda Beckali for Noeme house is based on the best high-quality ingredients of the island of Madagascar. The fragrances have simple formulas, but they sound sublime, mysterious, noble and deep.

We are waiting for you in our LS boutique 🤍